ASOS to feature latex

Yes, you read right! Talk about mainstream boost for our beloved material. ASOS has teamed up with several latex designers, including Elissa Poppy and Hanger. This is a major move for the latex fashion industry and I can’t wait to see which designs they will choose. The picture above is from Elissa Poppy designs.

“Latex has definitely become more mainstream and many brands are now featuring pieces in their collections alongside other fabrications” Nikki Tattersall, womenswear buying director at ASOS


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